Nadie mejor para hacer el catálogo de una exhibición en forma de un periódico que Gucci. La firma italiana no deja de sorprender a su mercado favorito, los millennial, y ahora lleva la creatividad a otro nivel. Siempre motivados por la escena del arte y la cultura contemporánea, Gucci escribe un nuevo capítulo apoyando una nueva exposición en el Yuz Museum de Shanghái.

Se trata de una oda a la tendencia del plagio, en palabras mayores, curada por Maurizio CattelaThe Artist Is Present desafía la verdadera creatividad alrededor del mundo con piezas de distintos artistas internacionales, anteponiéndolas y contrastándolas. Desde el nombre de la muestra, el visitante puede comprender la razón detrás del concepto, una copia al performance de la artista Marina Abramović llevado a cabo en el MoMA en 2010.

 

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1. The #GucciSylvie bag takes shape in over 1000 LEGO bricks and custom pieces, created by LEGO Certified Professional artist Andy Hung @andyhunglegopro, part of exhibit #TheArtistIsPresent curated by @mauriziocattelan and open until December 16 at the Yuz Museum in Shanghai. | 2. Works inside a room of #TheArtistIsPresent include #AleksandraMir’s ‘Shanghai (all places contains all others)’ 2018 postcards, #MaJun’s ‘New China series’ TELEVISION n° 1 TELEVISION n° 2 TELEVISION n° 3, #PenttiMonkkonen’s @penttigram ‘Calvados Dauphin’ ‘Vecchio Amaro del Capo’ ‘Pernod’ ‘Cointreau’ and @damonzucconi’s books ‘Baebl-17’, ‘Dsaropia’, ‘Eon’, ‘Sgrtnear in a Sgtnrae Lnad’, ‘Snyrnes’, ‘The Dnioamd Age’, ‘The Drfc neee Einnge’, ’The Dsesopsessid’, ‘The Man in the Hgih Ctsale’, ‘The Yraes of Rcie and Slat’. | 3. Artist #JohnAhearn’s @jahearnart acrylics on plaster: ‘Big Chief’ ‘Irene and Johnnie’ ‘Miguel’ ‘Michael Weathers greeting his Father’ and #BrianBelott’s @brianbelotti work ‘Copy from the Rhoda Kellogg International Children’s Art Collection’. #AlessandroMichele Read more through link in bio

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Tratando de descifrar la definición real de “originalidad”, el curador “estimula el gran debate cultural” que se vive día a día en las artes. No basta con cuestionar la fuente primaria, sino indagar en lo que hay detrás de la identidad de los objetos para a partir de otra brillante idea, evolucionar.

 

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Inside rooms of the exhibit #TheArtistIsPresent curated by @mauriziocattelan. | 1. @philippeparreno’s ‘Speech Bubbles’ on the ceiling, illuminate a room featuring an installation by @josedavila; an artwork by founding figure of American Conceptual art, #LawrenceWeiner, designed on the floor; and marble surf boards by collective art practice #ReenaSpaulings—that are precise copies of boards from the Mollusk Surf Shop in Brooklyn, New York. | 2 and 3. Mika Rottenberg’s installation ‘NoNoseKnows’ (2017) focuses on production, in the video, an assembly line of women making cultured pearls – pearls, an industry that China now dominates and what she saw in the immense pearl-making facilities of Zhuji, south of Shanghai. | 4. Artist #KapwaniKiwanga combines two colors, inviting the viewer to think about social implications. Baker-Miller Pink had the purported effect of reducing aggressive behaviour in test subjects by lowering their heart rate, pulse, and respiration. Fluorescent blue lights that recently have been installed in public spaces with the goal of reducing the visibility of veins, thereby discouraging intravenous drug use. #AlessandroMichele. The exhibit is on at the Yuz Museum, Shanghai until December 16, discover more through link in bio.

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El catálogo, creado en colaboración con la firma italiana, refleja sublimemente esa noción analógica. Empatando una imagen tan conocida como es la del aclamado diario, The New York Times, con la justificación de un concepto desafiante, The New Work Times, la conclusión llega como una rivalidad inexistente.

 

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Recreating the format of a broadsheet newspaper, ‘The New Work Times’ is the catalogue for #TheArtistIsPresent, the Gucci exhibit opening tomorrow, curated by @mauriziocattelan. A typical line-up of newspaper contents, the catalogue features stories to essays, daily news to advertisings, sprinkled with factoids and trivia. Playing on the theme of the exhibit, which explores the age of copying that we live in, highlighting contemporary culture’s practice of appropriation in its many forms, there’s a twist to what the reader is digesting—all the articles are doomed by the seduction of repetition. Housed in newspaper vending machines, the catalogue will be available inside the Yuz Museum during the exhibit’s run from October 11 to December 16. #AlessandroMichele Discover more through link in bio.

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Aún no sabemos si alguno de los puntos de venta seleccionados se encuentra en España pero estamos deseando que así sea.

*IMAGEN: Cortesía de Gucci