No hay nada más guay hoy que GucciAlessandro Michele y su estética surrealista, que combina los últimos años del siglo pasado con el renacimiento y la bella cultura italiana, es sinónimo de formula exitosa. Las múltiples colaboraciones con artistas poco conocidos y su estrategia en redes sociales han posicionado a la firma italiana como una de las más queridas de las nuevas generaciones.

Ahora Gucci está decidido a apoderarse de Instagram y de tu Instagram Story con un nuevo filtro que, literalmente, Guccifies yourself. Como lo lees, este feature de Instagram te disfraza al estilo de un retrato del siglo XVIII con tres distintas opciones. Además incluye accesorios de la firma como un broche “Guccy” en estrás sobre una peluca alusiva a la colección Resort 2019 o incluso un extravagante estilo à la Marie Antoinette con plumas, flora decorativa, mejillas ultra rosadas y el clásico lunar a un lado de la boca.

 

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Title: Portrait of Countess de Bavière-Grosberg, 1780 Author: Alexander Roslin ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Swedish portraitist Alexander Roslin made powerful use of emotional detail, textural accuracy, and intricately placed accessories to capture specific beauty. His 1780 painting, “Portrait of Countess de Baviere-Grosberg” is a display of the skill that made Roslin the richest artist in France at his death. Note the light that directly shines on the sitter’s forehead, and the floral mantel that sits atop within the subject’s massive head of grey hair. Her expression is bright and proud, unapologetically flaunting her outfit. #GucciBeauty — @sirsargent ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Try the #GucciBeauty Filter inside the camera of Instagram Stories, choose between three looks, with Gucci-themed details chosen by Creative Director #AlessandroMichele including a pearl earring, moustache, black lipstick and a beauty mark.

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La selección estuvo a cargo de nada más y nada menos que el director creativo de la marca. Y todo esto, además de celebrar el desfile en París también festeja el lanzamiento de la nueva cuenta, Gucci Beauty.

Como un museo virtual el nuevo usuario de Instagram es una oda a la belleza vista a través de retratos históricos que marcaron los lineamientos de opulencia y sublimidad en siglos y décadas anteriores. La cuenta incluye obras del aclamado pintor de la era Tudor, Hans Holbein, hasta aquellas que provienen del antiguo Egipto.

 

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Title: Portrait of a Young Woman, c. 1540 Author: Workshop of Hans Holbein the Younger Museum: Metropolitan Museum of Art, New York ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This @metmuseum portrait of an unnamed woman is from the workshop of Hans Holbein the Younger, a German artist of the 16th century who is hailed as a significant figure of portraiture. Holbein’s incredible realism solidified his place in western visual culture despite having come from a family of reputable artists; the immense detailing with which he captures his subjects are, in part, unfiltered examinations of their beauty, rather than embellishing them to appear idealistic. Portrait of a Young Woman displays a fair-skinned woman in extravagant clothing, signifying her likely wealth and status in 16th century England. #GucciBeauty #TheMet — @sirsargent The Jules Bache Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Try the #GucciBeauty Filter inside the camera of Instagram Stories, choose between three looks, with Gucci-themed details chosen by Creative Director #AlessandroMichele including a pearl earring, moustache, black lipstick and a beauty mark.

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Title: Mummy Portrait: Head of a Woman, Egyptian, 130-160 AD (encaustic with gilded stucco on wood) Museum: Detroit Institute of Arts, Detroit ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Egyptian Fayum mummy portraits, created mainly within the Faiyum Basin of the West Side of the Nile, were directly influenced by the Roman occupation of Egypt. The portraits largely belonged to upper class Egyptian citizens — including military, civil servants, and religious dignitaries — who adopted facets of the dominant Greco-Roman culture through hairstyles, clothing, and accessories. This c. 130 A.D. portrait from the @diadetroit is a perfect depiction of the style of portrait, featuring ornamental jewelry; a three-dimensional use of light and shadows to mimic the subject’s creamy skin tone; and large, expressive eyes capturing the steady attention of the viewer. #GucciBeauty — @britticisms Detroit Institute of Arts, USA / Gift of Julius H. Haass / Bridgeman Images

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Es inevitable notar que por medio de estas obras clásicas, Gucci y Michele celebran la diversidad en todos los sentidos. No solo agregan piezas de arte basadas en las dinastías europeas, sino que también rinden tributo al medio oriente con pinturas representativas. Si sabes leer entrelineas, el italiano incluso te da lecciones de estilo; solamente tienes que contemplar…

 

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Title: Portrait of a Court Lady, Seated Half Length in an Embroidered Robe, Holding a Flower, mid 19th century Author: Chinese School Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Shanghai School of painting introduced a fresh alternative to the then-dominating Literati style. Western-influenced brightly colored portraiture was among the newly adopted styles, a direct reaction to the demands of Shanghai’s mercantile elite who craved something distinct from the traditional aesthetics of the Chinese scholarly and gentry classes. This 19th-century portrait captures the era’s distinct stylistic elements, which included a brightly-colored palette (as depicted in the blues, greens, and reds of the subject’s clothing and large, dangly earrings) and exaggerated physical form. #GucciBeauty — @britticisms Photo © Christie’s Images / Bridgeman Images

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Title: Portrait of Dido Elizabeth Belle and Lady Elizabeth Murray, 1778 Author: David Martin Museum: Scone Palace, Scotland ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of the subjects of this dual portrait from 1778 is Dido Elizabeth Belle, who was born into slavery — her mother was African and her father a Scottish Captain in the Royal Navy. Only when her mother died did her father come to claim her. Dido became an aristocrat — free and educated — raised among gentry like the other young woman pictured, Lady Elizabeth Murray. It was only in the 1990s that Dido’s identity in this work by David Martin was determined. The canvas now occupies a place of pride in the Scone Palace. #GucciBeauty — @kchayka Image of Dido Elizabeth Belle and Lady Elizabeth Murray, daughters of Sir John Lindsay and David 2nd Earl of Mansfield by David Martin (1737 – 1797) from the Earl of Mansfield’s collection at Scone Palace, Scotland. Copyright © 2018 remains at all times with the Earl of Mansfield, Scone Palace, Scotland.

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Para probar el nuevo filtro, entra a tu Instagram Story, selecciona la opción de filtros y busca “Gucci Beauty”.

*IMAGEN: Mondadori Photo